Orenda Software Solutions needed scalable cloud infrastructure to host its evolving social media monitoring platform and market leading cognitive capabilities to incorporate into the application.
Joining the IBM Watson ecosystem developer community, Orenda migrated its solution to an IBM Bluemix environment, incorporating the IBM Watson Personality Insights service into its software.
by providing a cost-effective platform for testing and integrating new product features
to accommodate varying customer demands for tracking social media users
Offers a global reputation
for security-rich data hosting that bolsters Orenda’s value proposition and gives customers peace of mind
Business challenge story
Seeking scalable infrastructure and cognitive capabilities
Over the past decade, social media has become one of the most vital channels for branding and reputation management. “There are companies that have had their reputations destroyed overnight and others that have experienced the slow erosion of their brands over social media platforms,” says Tanya Seajay, founder and chief executive officer of Orenda.
“The IBM Cloud environment gives us flexibility and the ability to grow … without a huge investment of time and money.”
—Tanya Seajay, Founder and Chief Executive Officer, Orenda Software Solutions
To help organizations track online conversations about their products and services in real time and understand their impact, Orenda developed innovative social media measurement software. As the platform evolved, the company sought scalable cloud infrastructure to host its offering, and market-leading cognitive capabilities to incorporate into the solution. “We wanted to connect ourselves with a leader in the field of cognitive thinking,” says Seajay.
Migrating to an IBM Cloud environment
Determining that IBM offered the high-powered cloud infrastructure and advanced cognitive technology required, Orenda joined the IBM Watson ecosystem developer community. The company migrated its monitoring solution to an IBM Bluemix environment in Toronto, Canada, incorporating the IBM Watson Personality Insights service, part of the IBM Watson Developer Cloud offering, into its application.
“By having Watson analyze the social media content we capture, we’re able to give our customers actionable insight,” says Seajay. “For example, we can tell a sports team what its fan base values as a group, allowing the organization to engage with fans more intimately and develop targeted marketing strategies.”
Continuing to evolve an innovative platform
The Bluemix development and hosting environment provides Orenda with a flexible, cost-effective platform for testing and integrating new product features. “We can plug something into the Orenda software system to see if it works,” says Seajay. “The IBM Cloud environment gives us flexibility and the ability to grow where the market wants us to grow without a huge investment of time and money.”
And with Bluemix infrastructure, Orenda easily scales to accommodate customer needs. “If we have a customer asking us to track 50,000 different users and have it ready by the end of the week, we can say ‘yes,’” says Seajay. “In every case, IBM has been exceptional in helping us meet what’s being demanded of our small company.”
Finally, by teaming with a trusted global IT leader, Orenda bolsters its value proposition. Seajay sums up, “When people ask us if our data is secure, we can just say, ‘have you heard of IBM?’ With the brand recognition IBM has, people feel quite confident that their information is going to be kept safe.”
About Orenda Software Solutions
Founded in 2015, Orenda Software Solutions offers a measurement platform designed to track social media conversations and determine their impact on an organization’s brand in real time. The company’s diverse team of technical, business and creative professionals is based in Nova Scotia, Canada.