Business challenge

To support low-latency delivery of its online advertising services, Nanigans needed a hosting solution capable of accommodating immense workloads and offering data center locations worldwide.

Transformation

Nanigans provisioned bare metal and virtual servers in IBM Cloud data centers around the globe, creating a hybrid hosting infrastructure that easily handles the company’s data-intensive workloads.

Results

Over 1 billion post-click events

supported daily by Nanigans services running on IBM Cloud technology

1.5 billion online user profiles

tracked by marketing customers using the Nanigans cloud-based solutions

Offers exceptional performance

to help the company thrive in an industry where each fraction of a millisecond matters

Business challenge story

Seeking global infrastructure for data-heavy workloads

As an online advertising solution provider serving enterprises with millions of customers, Nanigans works with immense quantities of data. “We very quickly outgrew our hosting company,” says Ben Tregoe, senior vice president of business development at Nanigans. “The provider let us know that we were swamping its infrastructure and we had 30 days to move to a new hosting environment.”

“The Bluemix platform’s ability to support us in our international growth and reduce latency has been critical for us.”

—Ben Tregoe, Senior Vice President of Business Development, Nanigans

In addition to requiring infrastructure capable of hosting massive workloads, Nanigans needed a platform with data center locations worldwide and exceptional performance. “In our business, online advertising exchanges present a stream of ad availabilities, and you have to place a bid in milliseconds,” says Tregoe. “The closer the bidder is to the auction, the lower the latency and the higher the chances of winning.”

Transformation story

Provisioning a powerful IBM Cloud solution

Based on positive technical reviews of the IBM® Bluemix® platform, Nanigans provisioned bare metal and virtual servers in IBM Cloud data centers around the globe. The hybrid infrastructure easily accommodates the company’s data-intensive workloads and supports low-latency service delivery for customers throughout North America, Europe, the Middle East and Asia.

“Bluemix technology has helped put us in a position where we now process billions of post-ad click events, support over 16 million purchase events each day and help our customers track over 1.5 billion user profiles,” says Tregoe.

Results story

Serving customers worldwide while keeping costs low

IBM Cloud technology provides the powerful, scalable infrastructure Nanigans needs to deliver its market-leading solutions to customers worldwide. “We greatly value the level of service we receive,” says Tregoe. “The Bluemix platform’s ability to support us in our international growth and reduce latency has been critical for us.”

Additionally, the Bluemix platform helps Nanigans keep costs low. “We’re pushing a lot of data back and forth around the world,” says Tregoe. “The Bluemix solution allows us to be in multiple hosting locations and transfer data between them for free, which has been extremely valuable as we've grown our global customer base.”

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About Nanigans

Established in 2010 and based in Boston, Massachusetts, in the US, Nanigans offers industry-leading online advertising solutions to empower in-house marketing teams. A top Facebook, Twitter and Google Partner, the company delivers sophisticated workflow and predictive optimization, deep data integration, and real-time and lifetime reporting capabilities to help organizations achieve their advertising objectives across social, mobile and other digital platforms.