To help deliver personalized content to customers, Vivere.travel selected IBM® Watson® Content Hub as the foundation of its service.
Giacomo Lanza, Lead Web Developer at Vivere.travel, recalls: “What initially attracted us to IBM Content Hub is the fact that it’s a headless content management system—a backend only. This means that we have much greater flexibility in developing the web-based, front-end user interface compared to traditional, all-in-one content management systems. We can take our website down to work on upgrades without affecting IBM Watson Content Hub, meaning that the content team can continue their work uninterrupted.
“We were also very impressed with the documentation of the API—the level of detail is fantastic. There are step-by-step instructions on how to create application packages, and we’ve found the information to be both comprehensive and reliable. This has made life so much easier for developers currently working on the second release of the platform.
“What’s more, support from the IBM team has been excellent. They’re very happy to help us with any questions we have, and we always receive a prompt reply.”
With IBM Watson Content Hub, Vivere.travel gained a central repository for all its content—including images, video and text—that is priced per amount of content stored, not per user.
Matteo De Santis comments: “All our personnel can access the content they need, when they need it—without driving up our costs. This collaboration is particularly important as we work on the second release of our platform. Having a single, central system for storing and managing content has been a real game-changer.”
Personalizing the digital experience
Currently working on the development of the second version of the Vivere.travel website, the company is keen to take full advantage of IBM Watson Content Hub’s artificial intelligence capabilities as soon as possible.
Giacomo Lanza remarks: “We can already see how powerful a tool IBM Watson Content Hub is, but know that it has so much more to offer. We’re planning to integrate two additional Watson services to the solution: IBM Watson Visual Recognition, to automate metadata tagging, and IBM Watson Retrieve & Rank, to improve the accuracy of search results.
“IBM Watson Content Hub will use visual recognition to analyze images for scenes, objects, colors and more, and automatically tag the images with easily searchable classifiers. We expect this to save us a great deal of time and effort in the future. Currently, we still rely on our content team to tag images manually—but as the number of destinations available on our platform continues to grow, we know that this is unsustainable. With automated, artificial intelligence for image tagging, IBM Watson Content Hub will enable us to keep expanding our platform without increasing our headcount.”
Matteo De Santis adds: “Crucially, intelligent image tagging will make it quicker and easier to search for relevant content about specific locations, and improve our ability to push out personalized content to our customers. The more specifically we can curate content for individual travelers, and the more personal and engaging we can make the experience, the more likely we are to grow our customer base and drive vacation bookings through the platform. And by collecting more customer behavior data, we increase our opportunities to improve the accuracy of our personalization algorithm—improving the platform and the customer experience.”
With IBM Watson Content Hub in place, Vivere.travel expects to provide a more responsive, personal digital experience to travelers.
Matteo De Santis concludes: “Supported by IBM Watson technology, we are confident that we will be able to deliver exquisitely curated content that appeals to every kind of traveler, and change the way that people plan and book vacations for the better.”